Notes Floating Around

(New Ads) And we’ve got a few new ads for iPods. You know, we work with some of the greatest folks to create advertising. And they created this wonderful ad that I’d love to show you know, so let me go ahead and roll it… [Shows new iPod ad (coloured silhouettes on black background]. Woo! Now, just to let you in on our process a little bit, these guys are incredibly creative, they couldn’t stop, and they took the same song, which is an up and coming British pop group, and they took the same dancers and they did some different animation. And they came up with what you’re about to see… [Shows new iPod ad (coloured silhouettes on coloured animated background)]. So, those will be running shortly. And that is an update to our music business.

(AppleTV Update) Now, I’d like to talk about a product we introduced in September, the codename is iTV, we have a new name for it, it’s AppleTV. You should never… you should either go with your codename, like we did with the Mac, or you should pick a real name quite a bit different from your codename. So I’ll probably stumble and call this iTV 5 times today by mistake, I apologise, it’s AppleTV. And AppleTV is a way to enjoy your media on your big screen TV. So let’s backtrack and talk about what we did when we previewed this in September. You can buy great content on the iTunes Music Store. Movies, TV shows, and music of course. And you can download it on your computer, either PC or Mac, I’m going to use a Mac here, and you can put other content on your computer from other places of course, and you can put that content on your iPod, right? Now, you can go out and buy a widescreen TV, hook up an AppleTV to it, and wirelessly transmit that content from your PC to your AppleTV, and watch it on your big screen TV. It’s that simple. Right, it’s that simple. So, this is it, let’s take a look around the back at the connectors, refresh ourselves, we have a power connector, USB2 and Ethernet, we have Wi-Fi wireless networking built in, and then we have ways to get video out. HDMI connector which is digital audio and video, or component video, and analog and digital audio. Right, all at the back. Most people however, will just use these three [Slide shows Power, HDMI and Wi-Fi labels]. They’ll plug it in, there’s no power brick necessary, and they’ll hook up an HDMI cable to their widescreen TV, and they’ll use wireless networking to get their content. So it’s really, really easy to use.

And, let me tell you a little more in depth about what this box does. First of all, it delivers up to 720p high-definition video. Right? Number 1. Number 2, it’s got a 40gb hard drive inside of it, so it will store up to 50 hours of video…